The obvious "pluses" of the "Google Checkout" (Google Wallet) service are. How to create a payment profile Google Payments Center

The news broke late last week by way of the Wall Street Journal with rumors of a payments service akin to PayPal forthcoming from Google, seeming new masters of the web world.

Some of the speculation was cleared late last evening with comments from Google CEO Eric Schmidt who claimed the wunderkid of online search would not venture into eBay's turf. However, other innovators have been known to use the 'head shake' to brush off early competitive concern while they take the pulse of a market sector and possible room for additional players.

Google does wave a big stick, with revenues and a stock price enabling it to venture into many arenas, however, eBay being an equally entrenched global brand, the cost could be too great to go head to head. Much speculation now points toward a possible electronic payment service tied to Google's existing Froogle shopping search property.

I have used PayPal personally and professionally nearly since its inception, and am one of its 72 million registered members. I have found it valuable both as a consumer and as a developer for its ease of use, low cost of entry and sensitivity to changes in Internet commerce. My own concern of Google entering the e-payments fray comes from watching them move from search pioneers and experts to a diversified technology firm with fingers in an endless number of pies - and perhaps spreading themselves thin.

They aboslutely lead the search field currently - however - if they become an IBM or HP like company with bloat that slows its moves - eBay "s tight focus on commerce would surely leave them perpetually in second place.

In the few short days that fever spread across the tech sphere that the two would go head to head, I informally queried some business peers for feedback on the possibility, including a web proprieter in Europe, an SEO expert who dabbles in ecommerce in the Western US as well as a Midwestern US tech-savvy marketer. Their comments were varied and interesting and I thought I would share them as well as look for SitePoint readers comments.

My good friend (a web developer and multimedia designer) at the foot of the Bavarian Alps suggests it would benefit him based on his Google AdSense income, allowing him to store the funds within Google and perhaps use those dollars for advertising or some other purpose. He did note he uses PayPal to accept donations or sell through his various online properties.

“Competition breeds innovation, and so is always welcome. The danger in this particular case is that it could make Google so omnipotent, that is turns into a reviled monsterous company- putting it at odds with its “do no harm” credo, ”added Chris Kramer, an SEO expert.

He does believe that Google, if they choose to enter the space, should make the usability factor so easy that his grandmother could setup the service. Perhaps that is a slight nip at PayPal, although myself I find PayPal quite easy to use.

Perhaps most telling is the comments of a non-Internet based marketing professional, though he is technically savvy and hip to cutting edge products.

“Competition is good, and Paypal rather owns the segment so far. Having only one player in a market segment is usually a negative for consumers (I wish instead that Google would do an Ebay competitor. Google knows what Ebay does not - simplicity is key). ”

He does add that Paypal does a hell of a job in most respects (security being # 1), but are vulnerable in marketing and deployment.

“The messages they use are dorky and overreach for a safe and stable image. I think the place in a consumer’s mind they want to occupy is always cutting edge - in security, in groundbreaking new products, in reach of product availability, etc. Using bald guys at desks is the wrong approach. ”

Therein lies Google's opportunity. As I mentioned earlier, eBay and Google have solid branding, though Reis and Trout “Positioning: The Battle For Your Mind”) would argue that line extension (Google broadening its product portfolio) is a dangerous path - the latter a reference from my well -read marketing friend.

As a final thought - while webmasters and developers may explore a Google service - convincing the average Joe would bring in the gravy for a payment service like PayPal. My informal research group agreed that the average consumer will only gamble so much with online service outside of zero-fraud liability. Thus, if PayPal works for the user, why bother trying out any other service. Perhaps that would be the biggest hurdle, even if Google does steer clear of PayPal and eBay waters.

The Google billing profile contains the following information:

• The name and address of the person responsible for the profile and their tax number (if required by law).
• Credit and debit cards, bank accounts, and other payment methods you've ever used to pay on Google services.
• receipts and other documents about your transactions;
• Your subscriptions and recurring payments.
• A list of those you have invited to use your profile. Note. This feature is no longer in profiles for individuals.

Create a profile

Description

The billing information you provide when you pay for a purchase for the first time in one of our services is saved in your billing profile. Subsequently, you can use it every time you purchase goods and services through Google. Any profiles you create or use by invitation are linked to your Google Account.

Create multiple profiles

You can create another profile with the next purchase in the Google service. If you choose to do this, you will need to provide your billing information during registration.

If you are going to pay only on your own behalf, we advise not create multiple profiles. This will keep information about all your purchases in one place.

However, it is convenient to have multiple profiles if:

• You want to create separate profiles for an individual and a legal entity that are associated with the same Google Account.
• You are going to pay for purchases on behalf of different companies or organizations.
• You need to shop in different countries... In this case, each of them requires a separate profile.

More about profiles for legal entities written.

Google Checkout is an electronic online payment processing service provided by Google to simplify the payment process for online purchases. Electronic payment system "Google Checkout" allows users to make online purchases without having to repeatedly enter their credit card information.

V this moment the integration of the Google Checkout system into the GoogleWallet system is nearing completion. Therefore, on the sites of online stores, it is still allowed to use both names.

If you have a mailbox on the Gmail service, or you already have a registration on some other Google service (YouTube, Picasa, GooglePlay, etc.), then this account can be used to log into your Google wallet.

If you do not have a Google account, then on the registration page you must click the "Register" button in the upper right corner. After clicking it, you will be taken to the page for entering personal data and payment data.

All data is entered only in Latin letters!

If the billing address and delivery address are the same, you only need to fill in the fields in the Billing address section and tick the Delivery address - My billing address checkbox. If the Billing address and the Delivery address do not match - put a tick in the Delivery address - Other address checkbox and fill in the fields for the alternative delivery address. Later, after registration, this data can be edited and added other addresses.

After you have finished entering your billing and address information, you just have to click the "Create an account" button at the bottom of the page. This completes the account creation.

When registering an account with a payment card linked to it, as an additional card authentication, the Google Checkout service (Google Wallet) blocks funds (1USD) on your card. According to the standard procedure, after 30 days, the blocking of this amount is removed and it is again available on the card for use.

When logging into the created account, the following options are available:

• Transactions- this section reflects all transactions carried out through your Google wallet. It is also possible to view the details of each transaction.
• Payment Methods- this section contains the data of your payment card, it is possible to edit them and add new cards.
• The address book- this section displays the delivery addresses that were specified during your orders. It is possible to edit them and add new addresses.
• My seller reviews- this section displays the reviews that you left to certain sellers / stores.